LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream here television formats, relying on scheduled programming via cable. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and on